Years building pipeline, before we built Spotlight BD.

We started out inside one of the largest lead generation companies in the world, running outbound across hundreds of client accounts. Everything from established enterprise vendors to first-time founders trying to get their first real signal from the market.

Since then we've worked across a range of sectors and business stages, but the pattern has stayed the same: we get brought in when a business needs to build pipeline quickly and prove it works, not just talk about it.

Over the last 8 years, working across those vendors, that's added up to £31M in closed-won revenue and £350M in pipeline generated. To be clear, that wasn't through Spotlight BD itself, it's the experience we've taken and built into a more effective offering of our own.

We founded Spotlight BD to bring that experience to more businesses directly, and to build our own proprietary technology on top of it. It triggers outreach based on real buying signals, not a hunch. Interaction with our content and outreach is what signals the old school cold calling that qualifies a prospect and gets them into a meeting with you.

We can run your outbound entirely, or train and build on the function you already have, accompanying that effort so your AEs stay focused on closing deals rather than generating them. Either way, it's outbound based on quality, not 200 dials a day. We don't think any channel is dead, we think there's a better way to scale it, whether you're a 1-person start-up or a 200-person organisation chasing that extra pipeline spike.